Invite-ology: Connecting with People

Dr. Parry introduced the concept of "Invite-ology," a process that focuses on connecting with people organically and professionally, particularly those who could become your ideal clients. It all begins with having something transformational and worth sharing. Michael Port, with his marketing background, understands the power of referrals and built Heroic Public Speaking with the goal of turning clients into raving fans who can't help but spread the word.

The Value of a Transformational System

The key takeaway here is the importance of having a transformational system in your business. While marketing is crucial, relying solely on it might not lead to consistent growth and client loyalty. A transformational system, on the other hand, creates an environment where clients become advocates and referrals flow naturally.

Personal Transformation

One of the unexpected outcomes of Heroic Public Speaking for Dr. Parry was a personal transformation. While he may still be the same person to his friends and family, internally, he now sees the world differently. This newfound perspective has positively influenced his coaching, training, and content creation.

Applying the Principles

If you're wondering how to apply these principles to your business, start by understanding what your clients truly want and need. Deliver something transformational. Dr. Parry shared his own experience with a real estate agent who built trust and loyalty through a transformational approach, even in a transactional industry.

Measuring Success

To measure your success, don't just ask if clients liked your service. Instead, focus on the level of transformation they experienced. What changed for them? What didn't change? What do they wish had changed? Dr. Parry has a process for this in the Balanced Growth Method, which you can learn more about in his book, "Balanced Growth."

The New Norm in Business

In conclusion, Dr. Travis Parry highlights that creating a transformational system should be the new norm in business. If you're not prioritizing this approach, you could be losing clients to competitors who excel at connecting with their audience and turning them into raving fans. Remember, retaining delighted clients is often more valuable than acquiring new ones.

If you're interested in learning more about creating a transformational system in your business, be sure to check out Dr. Parry's book, "Balanced Growth," available for preorder at balancedgrowthbook.com.

Live Life on Purpose,

Dr. Travis G. Parry